Pioneer & Legendary Authors
Barry Schwartz
Founder, RustyBrick & Search Engine Roundtable
Barry Schwartz is the founder of the Search Engine Roundtable — for many SEO professionals, the first tab opened every morning — and the CEO of RustyBrick, a New York-based custom web and mobile development shop. He is the most consistently prolific SEO news writer in the industry.
Quick facts
- Role
- Founder, RustyBrick & Search Engine Roundtable
- Based in
- United States
- Experience
- 20+ years in SEO
- Known for
- Most-cited SEO news journalist in the industry
- Focus areas
- SEO News, Algorithm Reporting, Custom Web Apps
- Known clients
- Custom app clients across finance, retail and media
What Barry Schwartz is known for
Barry publishes near-daily coverage of Google algorithm updates, webmaster forum threads, ad-platform changes and engineer statements from search-team leadership. When a ranking update hits, his site is often the first non-Google source to name and document it.
He also writes regularly for Search Engine Land, where his daily search recap column has run for years.
RustyBrick
Alongside the Roundtable, Barry runs RustyBrick, which builds custom web applications, mobile apps, e-commerce platforms and religious-tech tools. Keeping an operating agency has kept his industry commentary practical rather than purely observational.
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