Agency Founders & Specialists
Cyrus Shepard
Founder of Zyppy
Cyrus Shepard was formerly Head of SEO at Moz and is the founder of Zyppy, an SEO consultancy and tool set focused on WordPress. He is known for a distinctly data-first approach — his internal-linking studies get widely shared, and are one of the reasons the topic became more measurable in recent years.
Quick facts
- Role
- Founder of Zyppy
- Based in
- United States
- Experience
- 15+ years in SEO
- Known for
- Data-driven SEO research
- Focus areas
- Technical SEO, Internal Linking, WordPress
- Known clients
- Content-heavy publishers & WordPress operators
What Cyrus Shepard is known for
At Moz, Cyrus co-created much of the training content that made the platform mainstream. Through Zyppy he now runs technical audits and publishes ongoing research on subjects like anchor-text diversity, canonicalisation and title-tag impact.
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