Agency Founders & Specialists
Joost de Valk
Founder of Yoast
Joost de Valk is the founder of Yoast, the company behind the widely used Yoast SEO plugin for WordPress. More than any single tool in the industry, Yoast has probably done the most to bring on-page SEO to non-specialists.
Quick facts
- Role
- Founder of Yoast
- Based in
- Netherlands
- Experience
- 15+ years in SEO
- Known for
- Creator of the Yoast SEO plugin
- Focus areas
- WordPress SEO, Open Source, SEO Accessibility
- Known clients
- Millions of WordPress site owners
What Joost de Valk is known for
The Yoast SEO plugin is installed on millions of WordPress websites and turns core on-page tasks — meta tags, schema, readability, breadcrumbs — into something the average site owner can actually maintain. Joost is also a long-time contributor to the WordPress open-source project itself.
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