Modern SEO Leaders & Strategists
Lily Ray
SVP, SEO Strategy at Amsive
Lily Ray is Senior Vice President of SEO Strategy at Amsive, a US-based digital agency, and one of the most widely quoted voices on Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trust). Her analysis of every major core update is republished across the industry within hours.
Quick facts
- Role
- SVP, SEO Strategy at Amsive
- Based in
- United States
- Experience
- 10+ years in SEO
- Known for
- Leading voice on Google's E-E-A-T guidelines
- Focus areas
- E-E-A-T, Google Core Updates, YMYL
- Known clients
- Enterprise brands across YMYL categories
What Lily Ray is known for
Lily has built her reputation on quantitative, comparative analysis of ranking changes across large sets of domains during Google core updates — the kind of work that separates opinion from measurable pattern.
She is a frequent speaker at SMX, BrightonSEO and other industry conferences, and a regular contributor to Search Engine Land.
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