Stephan Spencer

Stephan Spencer is one of the most recognisable names in the SEO industry, with a career spanning more than three decades. He is best known as the co-author of The Art of SEO — a book widely treated as required reading inside agency training programmes — and as the author of Google Power Search. Spencer founded the SEO agency Netconcepts, which he later sold, and today runs a consulting practice while hosting two long-running podcasts, Marketing Speak and Get Yourself Optimized.

What Stephan Spencer is known for

Stephan is a rare figure who bridges the technical, editorial and executive sides of SEO. He is often booked as a keynote speaker for conferences that need someone who can explain crawl budgets to engineers in the morning and brand-search strategy to a CMO in the afternoon.

His work at Netconcepts helped shape modern enterprise SEO playbooks — particularly around faceted navigation, internal linking at scale, and log-file analysis. Clients he has publicly worked with include Zappos, Sony and Chanel.

Books & publications

• The Art of SEO — co-authored with Eric Enge and Jessie Stricchiola, now in its fourth edition.
• Google Power Search — a compact guide to advanced search operators.
• Social eCommerce — co-authored with Jimmy Harding and Jennifer Sheahan.

Podcasts

Marketing Speak covers digital marketing strategy with long-form interviews. Get Yourself Optimized goes wider into biohacking, productivity and personal development. Between them, Stephan has published hundreds of episodes and is a good starting point for anyone building an SEO learning routine.